In a small bowl, whisk together the all-purpose flour and baking soda. Set aside.
2½ cups all-purpose flour, 1 teaspoon baking soda
Using a large bowl, or bowl of a stand mixer with the paddle attachment, beat the sugar, oil, and lemon zest until combined well and fragrant; about 1 minute.
1½ cups granulated sugar, 2/3 cup vegetable oil, 2 tablespoons fresh lemon zest
Add in the eggs, one at a time, making sure each egg is completely blended in and incorporated before adding the next.
3 large eggs
Add the plain greek yogurt and lemon juice and beat until combined and smooth.
2/3 cup plain greek yogurt, 1/3 cup freshly squeezed lemon juice
Pour the dry ingredients into the larger bowl of wet ingredients and beat on low speed, just until combined and no flour streaks remain in the batter. Do not overmix!
If you want a stronger yellow color, you can stir in 1-3 drops of yellow food coloring at this point.
yellow food coloring